A Big Shout Out to the Adwal Cooperative Representing Ahermoumou

Adwal Coop @ Fes Expo

Last July a couple of amazing ladies from the Adwal Cooperative traveled from Ahermoumou, Morocco, (a.k.a Ribat l-Kheir) to Santa Fe, New Mexico, to participate in the 2012 Santa Fe International Folk Art Market (SFIFAM).  Because I was Spain at the time, I was unable to attend the market, to greet both Fatima and Hind, or to buy any of their products, but I sent a lot of baraka (blessings/luck) their way.  Given SFIFAM's success in raising awareness about their mission, I am confident the cooperative did well in terms of sales and I am certain that both ladies learned a great deal from the business training workshops that the market provides.

Amina Yabis @ Fes Expo

Three years ago I remember helping Mrs. Amina Yabis, the Cherry Buttons Cooperative's president, apply for one of the coveted spots for the 2010 market.  I was a bit nervous translating and writing it out because I knew that a lot was at stake.  A trip to the market would mean that the cooperative would be able to sell their product at a venue that would value their hard work and masterful artistry.  Higher profits would translate to much-needed capital, which is tough to come by in Morocco, and that capital would most likely turn into further investments into the cooperative.  In the case of the Cherry Buttons Coop, that was exactly the case.  Thanks to SFIFAM's ability to bring buyers in direct contact with the coop, the profits from the sale of their great products led to the purchase of more equipment and raw materials and to the construction of their own workshop.

As you can imagine, I breathed a huge sigh of relief when the coop was admitted, and I rejoiced with them when they were finally able to leave the cramped confines of their old leased-out workshop for their new and more spacious home.  SFIFAM's impact can be truly life-changing for the artisans and the community that supports them.  You can read more stories about the SFIFAM impact on their website.    

Getting back to Fatima, Hind, and the Adwal Cooperative, I met both ladies back when I started my Peace Corps tour in 2008 and visited the cooperative on occasion.  Ahermoumou, as the locals call it, was about an hour ride on a small transit van going straight east from Sefrou.  The town itself is pretty ordinary with your typical ville-nouvelle box-like apartment buildings with cafes, bakeries, and hanuts, but the scenery surrounding the small town is absolutely breathtaking.  The town sits on the edge of a plateau where to the north you can see all sorts of farms and sheep grazing on a flat plain extending as far as the eye could see and to the south you drop into a huge valley  lined with rows upon rows of olive trees and farms extending to the edge of a towering Middle Atlas mountain ridge.

Ahermoumou Zlul Valley before the winter rains

Ahermoumou Zlul Valley after the rains

Every time I visited I'd walk over to visit the coop whose building was resting right on the edge of the plateau.  After visiting the coop, I'd spend several minutes staring out into that huge valley trying to capture everything.  I could talk about the valley forever, but this entry is about the Adwal Coop who I'm sure draws inspiration from the scenery that surrounds them, the history of the Amazigh tradition, and the people that make up the community.

Fatima, Hind, and the rest of the cooperative were extremely eager and hungry for opportunities.  Luckily, they got an exceptional volunteer named Lynn Dines, who did everything she could to get the word out about the fabulous handmade textile products they were making and to improve the quality of their products.  Even after Peace Corps service, Lynn continued to collaborate with the coop.

Fatima, Lynn, and me @ 2011 Smithsonian Folklike Festival

Last summer, Fatima took a trip to the U.S. to participate in the 2011 Smithsonian Folklife Festival.  Fatima was part of a group of different artisans from different countries where the Peace Corps has a variety of development projects.  I was fortunate to run into her and Lynn during their visit to DC, and I even got to eat, backstage, some of the homemade couscous Fatima had made as part of her cooking demonstration--that's right, in some circles I get VIP treatment.

So upon hearing that the Adwal Coop would be headed to SFIFAM, I was extremely happy to hear the news.  My hope is that with the gains and contacts they've made that they'll be able to continue to expand their business and in turn help more women acquire a trade that will hopefully help them generate more income for themselves and for the home.

Not only will the town benefit economically, but the sale of their products promotes the preservation of their rich cultural Amazigh heritage.  Recognition and exposure are what a lot of the artisans need.  I am happy that the Adwal Coop was able to get some of that through SFIFAM and through Lynn's efforts.  I applaud all of them for their great work.  Keep it up and I'll continue to send more baraka all yall's ways!!!

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Just recently I saw a post on SCORE OC about Fatima and Hind's visit to that great small business resource center.  Here's a link to that story if you'd like to learn more about the coop and their post-market travels: http://scoreoc.org/2012/08/03/weaving-success/

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----This is a side note deviating from the shout out, but I do have to mention another memory that I have of the town.  Ahermoumou has perhaps one of the biggest souqs (open air produce and flee market) in the region.  People come from the valley, down from the mountains, and the nearby plains to buy and sell all sorts of goods.  Everyone is yelling prices, sheep and goats are bleating, roosters are crowing, chabbi music is blaring, and produce trucks are honking at all times trying to clear a path from the mass of people congregated there.  It's hectic to say the least.

The souq itself is pretty impressive, but out of all the commotion, one character stood out.  This guy had a piece of plywood sitting on some cinder blocks with a huge pile of peanuts spread out over his makeshift table.  What was peculiar was that along with the makeshift table he also had tied a loudspeaker to the top of a wooden pole and had extended the microphone cable to a makeshift headset that he would then use to announce that he had the best peanuts around.

He would broadcast the prices constantly like an auctioneer, every time he made a sale even if it was just a couple of dirham he would announce it, he'd have conversations with his customers on the speaker as well, he would haggle passersby and make wise-cracks publicly, and this went on from early morning until noon nonstop.  It was comical to hear the darija word for peanuts repeatedly, kau-kau.  He'd be yelling out prices in ryals too: rb3in(40) ryal kau kau, miyat (100) ryal kau kau, kau kau ashreen (20), etc.  Basically, every phrase would either start or end with kau kau.  The dude was a character.  If I happen to visit Ahermoumou again, I will try to see if the peanut vendor is there just so I can be part of his routine once again.

Camp GLOW Morocco 2010 Debrief

Camp GLOW Morocco is one of the few projects in Peace Corps Morocco that is still ongoing.  I was fortunate to be involved in the project, and I learned a great deal from it.  Based on the feedback from the PCVs that were at the camp and hearing from Amina, there were certainly some highlights and areas that could be improved.  The camp organizers overcame a huge financial obstacle to put the camp together borrowing from friends and family until the funds from the embassy, our primary funder, finally arrived.  Also, with the main organizer away on travel up until a week prior to the event, a lot of key decisions were put off until she arrived, but fortunately Ms. Yabis's perseverance made the idea of the camp a reality for many young women.

I sat down with Amina to discuss fund-raising options for future camps.  She will likely pursue funding from the embassy once again, but I'm hoping that she will also pursue opportunities with the Global Fund for Women, African Women's Development Fund, MEPI Small Grant Assistance, and USAID's Projet SANAD.  She has personal experience with Projet SANAD and has been briefed on others.

Ms. Yabis and I filled out the Projet SANAD grant last year.  We did not win financial assistance, but she received an invitation to participate in their capacity building workshops.  Unfortunately, those workshops all took place via webcast making it nearly impossible for a lot of semi-urban or rural associations that have unreliable internet or not enough bandwidth or who are not the most tech literate to participate.  I'm sure the webcasts were great and I'm sure a lot of people benefited from them, but whoever thought of the idea did not have rural people and their technical challenges in mind.

We knew going in that it would be tough to win given that Amina's association organizes only one large-scale event per year compared to other associations who have year-round programs.  We still gave it a shot.  I thought that simply going through the process and drafting the Camp GLOW goals and successes in Standard Arabic was a huge step.  She said that this was the first grant she completed on her own and applied to directly.  All others have been filled out by PCVs and with assistance from artisana delegation folks.  I'm hoping that she will apply again this year and draft a more sound budget with a series of camps and other training sessions that will hopefully get some consideration.

The association needs to apply for other funding outside of embassy funds so that the facilitators and other association personnel can get paid for some of the work they do.  All of the last four camps have been volunteer-organized and executed.  While it's great that these host country nationals have given of their time free-of-charge, expecting people to volunteer year-in and year-out is simply not sustainable.  There needs to be a core group of individuals who can organize and plan.  In the past, volunteers have filled this role, but given Peace Corps's two-year rotations and constant change in leadership and priorities, it's not certain that the Peace Corps will be there in the future and it really shouldn't be expected to be there indefinitely.  Sources like Global Fund for Women and I believe African Women's Development Fund permit the recipient to allocate a portion of the grant towards labor unlike a lot of other sources that forbid it.  Amina has never budgeted for labor so it'll be something new for her, but I think it will be something she and the current facilitators will gladly welcome.  Fortunately, the Global Fund for Women provides their grant applications in Arabic and French.  A couple of weeks ago when we met, she said she would look over the forms.  I'm hoping she does and applies.  Even if she doesn't win, she and her association will learn a great deal from the process.

All in all, I'm happy that the camp took place despite the financial hurdles.  Amina heard my feedback as well as that of PCV Marian and Rachel who were present at the camp on enhancing the structure of the camp.  The young women learned a great deal and made lasting friendships.  I do hope that the next wave of volunteers will participate in future camps and that Amina and the Golden Buttons Association will continue to learn from each event.

Once again, thank you to all who donated and for telling everyone and anyone about this great event. 
  

Language and Identity: The U.N. Weighs In on Morocco

There's been an interesting development in what I like to call Morocco's language and identity conundrum.  The U.N's Committee on the Elimination of Racial Discrimination issued a statement calling on Morocco to recognize Tamazight as an official language.  It's a remarkable piece of good news for the Imazighen.  International recognition is sometimes needed to exert pressure on those who hold the purse strings or serve as the regulatory gatekeepers.  I'm impressed by the Amazigh lobby's audacity to present its case to a much wider audience.  This pronouncement may just be one of many to come and may not reach its full potential, but it is nonetheless noteworthy. Speaking to the "international community" may help recruit more advocates and funding.

The Kingdom seems to be in agreement with promoting Tamazight through the newly formed Institut Royal de la Culture Amazigh, but some within the Amazigh community may feel that progress is much too slow.  From what I can understand, a number of recommendations were presented to the committee who then endorsed certain provisions.  I mentioned earlier in my first Language and Identity blog that there were activists pushing for the constitution to be written in Tamazight.  I don't think that option was presented, but the one granting Tamazight official status in the constitution was and the U.N. has agreed to back it.

Another issue that I have heard come up often among those closely aligned with their Amazigh roots is the restrictions on the issuance of names.  Currently under Moroccan law, Amazigh names are not permitted because they do not fall within what a judge deems to be "Moroccan".  The Amazigh argue that Amazigh names are Moroccan and that their names are more Moroccan than those sanctioned by the state, which tends to favor Arab names.  Recommendation #7 addresses this issue, which should shine more light on the law and perhaps lead to a restoration of Amazigh names.  It's bizarre to me that a government would burden itself over something like names, but it just goes to show how issues of identity are entrenched in Moroccan society and manifested in government policy.  I have not seen an official response from the government on the recent requests on Maghrebia as of yet.  I got the article from the Morocco Board News Service.  It is still fairly new.  Who knows?  Maybe these recommendations by the U.N. will bolster their claims and accelerate a redress to their demands.

One thing is for sure.  These "requirements" as the article states are bound to arouse a lot of debate about what Morocco,was, is, and will be.  The conundrum continues.


U.N. URGES MOROCCO TO INCLUDE TAMAZIGHT AS AN OFFICIAL LANGUAGE

Washington / Morocco Board News Service - On August 27, 2010 , at its seventy-seventh session, the Committee on the Elimination of Racial Discrimination (CRED) examined the reports submitted by Morocco in accordance with Article 9th of the UN Convention.

The Committee on the Elimination of Racial Discrimination (CRED) of the United Nations has issued the following requirements from Morocco.

1 – To provide information on the composition of its population, the use of mother tongues, languages commonly spoken, and other indicators of ethnic diversity, and any other information from targeted socio-economic studies, conducted on a voluntary basis, in full respect of privacy and anonymity, so that the committee can evaluate the situation of the Moroccan population economically, socially and culturally.

2 – To enshrine in Morocco’s constitution the principle of the primacy of international treaties over domestic legislation, to allow individuals to invoke in Moroccan courts the relevant provisions of the Convention.

3 – Add a provision in the Moroccan criminal code for those crimes committed with a racist motive to be considered as an aggravating circumstance of racial discrimination.

4 – To step up its efforts to promote the Amazigh language and culture and its teaching, and to take the necessary measures to ensure that the Amazigh people are not victims of any form of racial discrimination.

5 – To consider the inclusion in the Moroccan Constitution of the Amazigh language as an official language and also to ensure that the Moroccan government literacy efforts are done in the Amazigh language.

6 – To put special emphasis on the economic development of the areas inhabited by the Amazigh people.

7 – To clarify the meaning and the scope in its legislation regarding the concept of " the Moroccan character of given names " and to ensure full implementation by the local administrations of the Moroccan Ministry of the Interior March-2010-circular relating to the choice of first names, to ensure the inclusion of all names, especially the Amazigh ones.

8 – To revise the Moroccan Nationality Code to allow Moroccan women to transmit their nationality to their foreign spouses on equal terms with men of Moroccan nationality.

9 – To take necessary measures to ensure the full implementation of the Family Code uniformly throughout the national territory and to protect the most vulnerable categories of its population, especially women and children living in remote areas, who can be victims of double or multiple discriminations.

Source: http://www.moroccoboard.com/news/34-news-release/1176-un-urges-morocco-to-include-tamazight-as-an-official-language

The Cherry Buttons Coop of Sefrou, Morocco, Is One of Ten Coops To Be Showcased at The Museum of International Folk Art

The Museum of International Folk Art just posted a news release listing the ten cooperatives that will be part of the upcoming exhibition titled Empowering Women: Artisan Cooperatives That Transform Communities. The Cherry Buttons Cooperative of Sefrou, Morocco, is honored to be part of a remarkable group of cooperatives that are making a difference in their respective communities. Amina Yabis, the cooperative's president, said that she is looking forward to sharing her story and learning from others.

Amina's desire to learn was one of the main reasons why I decided to work with her coop.  When other associations or cooperatives approached me for money or equipment, she asked me to help her improve the marketing of her coop.  She felt that new ideas and new connections would be worth more than any grant I could bring.  She is well aware of the Peace Corps goals, which are more about providing new ideas and technical training rather than hard dollars.

The first volunteer Amina worked with back in 2000 provided organizational development assistance that helped her association and cooperative take root.  Another volunteer came shortly thereafter and helped her streamline her production and diversify her product line.  Later, a group of volunteers from the region pitched an idea of a young girl's empowerment camp and Camp GLOW (Girls Leading Our World) was born.

When I arrived nearly two years ago with my broken Arabic and unsure as to what I would do or who I would be working with, Amina welcomed me to her home, introduced me to her family, friends, coop members, and invited me to her home numerous times for some hearty home-cooked meals.   She made me feel at ease and her family made me feel as another member of the family.  Also, it did not matter that my attempts at Arabic sounded like gibberish.  If we needed to speak in a mishmash of French and Arabic, then that's what we would do.  Communication was the goal whether it was verbally or non-verbally.  That's the true essence of what we Peace Corps volunteers call a sympathetic interlocutor.

Over the last year, we set out to improve the marketing of her coop.  We set up a website/blog prior to her trip to the Santa Fe International Folk Art Market (SFIFAM) last year, http://cherrybuttonscoop.wordpress.com.  Some of my friends from the U.S. and Europe traveling through Morocco as well as other PCVs passing through Morocco´s shamal (north) came to take professional photographs of her products and her coop.  Fouzia Chkar, a superb translator by trade, worked with me to produce the French language version of the coop' website, http://boutonsdecerises.wordpress.com.  We engaged in a number of product development exchanges with U.S. textile vendors that have not panned out as of yet, but have taught us a great deal about what other markets are seeking and what we need to do before proceeding with any major exporting opportunity.  A product catalogue is in the works.  I will also begin training a few cooperative members on the basics of digital photography, Wordpress web development, customer service, and marketing.  Inchallah (God willing), before I take off late this year and hand over projects to the next volunteer, the cooperative will be able to launch their catalogue, maintain it and update it, post updates on the blog section of their site, and begin to generate domestic as well as international sales.

This invitation to the museum exhibition is a testament to the hard work of Amina Yabis and the ladies of the cooperative.  It all began with an idea to bring equity to the marketplace for the women of the Sefrou region.  The women were the primary producers of a fine handicraft, but middlemen rather than the women were the primary beneficiaries.  In just over ten years, it has opened many doors of opportunity for many women who have come to her cooperative to learn to weave on a variety of looms, to dye wool, and have benefited from the exchange of ideas in other Peace Corps and NGO-sponsored workshops.  With the skills and a renewed sense of confidence, Amina and several coop members have ventured out of the home and traveled hundreds of miles to major craft fairs in Marrakesh, Casablanca, and Fez.  Today, the coop is considered a model women's cooperative in Morocco and is showcased as such by the Regional Delegation of Artisana of Sefrou.

I want to thank the many volunteers, foundations, government and non-governmental organizations, individual donors, and the amazing staff of the Santa Fe International Folk Art Market and the Museum of International Folk Art that have given so much of their time and resources to create these amazing opportunities.  A big thanks to Dr. Suzanne Seriff for her patience in working with Amina and me and for her dedication to the project.  Thanks to all.

Please take a moment to read through the museum's latest release for more information on the extraordinary stories that will be told at the museum's exhibition opening.

Museum of International Folk Art

The ten women's cooperatives in the exhibition

EMPOWERING WOMEN: ARTISAN COOPERATIVES THAT TRANSFORM COMMUNITIES

(Santa Fe, NM, June 11, 2010)-Ten women's artisan cooperatives will be represented in the Museum of International Folk Art's Gallery of Conscience inaugural exhibition, Empowering Women. These co-ops are from Swaziland, South Africa, Nepal, Lao PDR, India, Peru, Bolivia, Morocco, Kenya, and Rwanda. You may read more about the exhibition here.

Swaziland: Phez'kwemkhono Bomake-Ncheka Cooperative

Today more than 50 local women work in the cooperative making baskets to earn money for their families and to provide support for the community's many AIDS orphans. Their earnings have transformed the lives of hundreds of AIDS orphans funding education, clothing, a soup kitchen, medicine, home-base care for the bedridden, and hospital services.

South Africa: Mapula Embroidery Project

With embroidery members of this collective call attention to the joys and hardships of their homeland. Scenes range from the nostalgic depicting animals and village life to current issues such as crime, AIDS, unemployment, to alcohol addiction. Maria Rengane, founder of the Mapula (Mother of Rain) Embroidery Project said; "I would like to spend all of the years of my life helping communities do things like this project for themselves. This is how you build a strong successful nation."

Nepal: Janakpur Women's Development Center

The women of the Mhathili culture were renowned for painting designs on the mud walls of their village homes for weddings, festivals, and other special occasions. When Claire Burkett, a New England college graduate arrived in the Nepalese lowlands in 1989, she thought if the women painted their beautiful, spontaneous images onto handmade paper, they could be sold to an outside market, and increase their socio-economic status. Today, more than forty women travel daily to the Janakpur Center, a huge step for women who were not allowed to leave their homes.

Lao PDR: OckPopTok

Ten years ago this coop was founded by a London fashion photographer and the daughter of a master weaver from the Mekong region of Lao Peoples Democratic Republic. OckPopTok means "East Meets West." OckPopTok has grown from a one-room weaving studio for local weavers to an internationally recognized heritage destination, gallery, retreat center and women's weaving collaborative for more than 200 artisans in three provinces and seven villages. This cooperative is as likely to sell wall hangings inspired by Mark Rothko as the traditional skirts woven with Laotian motifs.

India: Self-Employed Women's Association Trade Facilitation Center

SEWA includes more than 3,500 artisan shareholders in 80 villages in India's western state of Gujarat. The women - all skilled home-based embroidery and textile artisans - are the producers, managers, and owners of their collective livelihood. The women run every phase of the business and their success has translated into building a legacy of respect where previously they were known either by their father's or husband's name and are now known by their given name - part of the tradition these women want to pass on for their daughters.

Peru: Centro de Textiles Tradicionales del Cusco

Hand-woven textiles in the Peruvian Andes are an important social and ethnic marker and a significant part of the cultural heritage of the region. Nilda Callanaupa, granddaughter of a master weaver who herself was weaving by age seven, founded this coop in 2005 to preserve traditions that were dying out. Today the CTTC is in nine regions of Peru, each supporting its own cooperative structure and a state-of-the-art museum of Andean textiles and a weaving training center, the CTTC in Cusco has become a destination for tourists and community members alike.

Bolivia: Cheque Oitedie Cooperative

The 45 women in this cooperative plant and harvest the bromeliad and produce and market hand-woven and dyed fiber bags to an international market. The group's sales amount to more than 60% of the total community income and now they manage a collective bank account for the first time.

Morocco: Women's Button Cooperative of Sefrou

Amina Yabis, a typical Moroccan Muslim housewife and mother of four boys ran unsuccessfully for public office in 1997. This left her with a clear realization: women needed first to have access to the cash economy to be successful in public life. Over the next few years Amina organized more than 400 women from her province into a craft association called Golden Buttons. Economic success led to the formation in 2000 of the Women's Button Cooperative of Sefrou, a for-profit cooperative that was the first of its kind organized by women. The cooperative has ventured into other crafts and training programs to expand opportunities for Moroccan women for successful engagement in public life.

Kenya: Umoja Uaso Women's Group

The beginning of the Umoja Uaso Women's Group in Kenya was not about art. It was about survival. Rebecca Lolosoli and 16 other home-less women founded the village of Umoja Uaso in 1990 as a refuge fro Samburu women who ere victims of rape, beatings, forced marriage, genital cutting, and other violent domestic crimes. Umoja, which means "unity" is now a safe have for women and girls fleeing abuse. The women of Umoja sell their tribe's elaborately beaded jewelry and crafts, both traditional and contemporary, to provide for themselves and their children. They have established a sickness and disability fund, a community center, and a school for their children.

Rwanda: Gahaya Links Cooperative

In 100 days of explosive ethnic violence in 1994, Rwandan Hutus murdered some one million Tutsis and moderate Hutus, leving hundreds of thousands of widows and orphans. Ephigenia Mukantabana lost 65 family members but has forgiven her family's killer and now works side-by-side the imprisoned man's wife as fellow members of a basket-weaving cooperative. Beginning with 20 women the company has now grown to a network of more than 4,000 weavers across the country, organized into 52 cooperatives. Ephigenia credits teaching her art to both Hutus and Tutsis as the balm that restored her shattered life. She says; "Art heals the hopeless soul. Weaving is hope for tomorrow."

Media Contacts

Suzanne Seriff, Ph.D
Sr. Lecturer, Dept. of Anthropology,
University of Texas at Austin
Guest Curator, "Empowering Women: Artisan Cooperatives that Transform Communities"
seriff@aol.com
512 459-3990

Steve Cantrell, PR Manager

505-476-1144

505-310-3539 - cell

steve.cantrell@state.nm.us

steve.cantrell@state.nm.us

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The Museum of International Folk Art houses the world's largest collection of international folk art, with the ongoing exhibition Multiple Visions: A Common Bond in the Girard Wing. Changing and traveling exhibitions are offered in the Bartlett Wing and exhibitions highlighting textiles are featured the Neutrogena Wing.  Lloyd's Treasure Chestoffers visitors interactive displays about collections and how museums care for collections.