A Big Shout Out to the Adwal Cooperative Representing Ahermoumou

Adwal Coop @ Fes Expo

Last July a couple of amazing ladies from the Adwal Cooperative traveled from Ahermoumou, Morocco, (a.k.a Ribat l-Kheir) to Santa Fe, New Mexico, to participate in the 2012 Santa Fe International Folk Art Market (SFIFAM).  Because I was Spain at the time, I was unable to attend the market, to greet both Fatima and Hind, or to buy any of their products, but I sent a lot of baraka (blessings/luck) their way.  Given SFIFAM's success in raising awareness about their mission, I am confident the cooperative did well in terms of sales and I am certain that both ladies learned a great deal from the business training workshops that the market provides.

Amina Yabis @ Fes Expo

Three years ago I remember helping Mrs. Amina Yabis, the Cherry Buttons Cooperative's president, apply for one of the coveted spots for the 2010 market.  I was a bit nervous translating and writing it out because I knew that a lot was at stake.  A trip to the market would mean that the cooperative would be able to sell their product at a venue that would value their hard work and masterful artistry.  Higher profits would translate to much-needed capital, which is tough to come by in Morocco, and that capital would most likely turn into further investments into the cooperative.  In the case of the Cherry Buttons Coop, that was exactly the case.  Thanks to SFIFAM's ability to bring buyers in direct contact with the coop, the profits from the sale of their great products led to the purchase of more equipment and raw materials and to the construction of their own workshop.

As you can imagine, I breathed a huge sigh of relief when the coop was admitted, and I rejoiced with them when they were finally able to leave the cramped confines of their old leased-out workshop for their new and more spacious home.  SFIFAM's impact can be truly life-changing for the artisans and the community that supports them.  You can read more stories about the SFIFAM impact on their website.    

Getting back to Fatima, Hind, and the Adwal Cooperative, I met both ladies back when I started my Peace Corps tour in 2008 and visited the cooperative on occasion.  Ahermoumou, as the locals call it, was about an hour ride on a small transit van going straight east from Sefrou.  The town itself is pretty ordinary with your typical ville-nouvelle box-like apartment buildings with cafes, bakeries, and hanuts, but the scenery surrounding the small town is absolutely breathtaking.  The town sits on the edge of a plateau where to the north you can see all sorts of farms and sheep grazing on a flat plain extending as far as the eye could see and to the south you drop into a huge valley  lined with rows upon rows of olive trees and farms extending to the edge of a towering Middle Atlas mountain ridge.

Ahermoumou Zlul Valley before the winter rains

Ahermoumou Zlul Valley after the rains

Every time I visited I'd walk over to visit the coop whose building was resting right on the edge of the plateau.  After visiting the coop, I'd spend several minutes staring out into that huge valley trying to capture everything.  I could talk about the valley forever, but this entry is about the Adwal Coop who I'm sure draws inspiration from the scenery that surrounds them, the history of the Amazigh tradition, and the people that make up the community.

Fatima, Hind, and the rest of the cooperative were extremely eager and hungry for opportunities.  Luckily, they got an exceptional volunteer named Lynn Dines, who did everything she could to get the word out about the fabulous handmade textile products they were making and to improve the quality of their products.  Even after Peace Corps service, Lynn continued to collaborate with the coop.

Fatima, Lynn, and me @ 2011 Smithsonian Folklike Festival

Last summer, Fatima took a trip to the U.S. to participate in the 2011 Smithsonian Folklife Festival.  Fatima was part of a group of different artisans from different countries where the Peace Corps has a variety of development projects.  I was fortunate to run into her and Lynn during their visit to DC, and I even got to eat, backstage, some of the homemade couscous Fatima had made as part of her cooking demonstration--that's right, in some circles I get VIP treatment.

So upon hearing that the Adwal Coop would be headed to SFIFAM, I was extremely happy to hear the news.  My hope is that with the gains and contacts they've made that they'll be able to continue to expand their business and in turn help more women acquire a trade that will hopefully help them generate more income for themselves and for the home.

Not only will the town benefit economically, but the sale of their products promotes the preservation of their rich cultural Amazigh heritage.  Recognition and exposure are what a lot of the artisans need.  I am happy that the Adwal Coop was able to get some of that through SFIFAM and through Lynn's efforts.  I applaud all of them for their great work.  Keep it up and I'll continue to send more baraka all yall's ways!!!

----

Just recently I saw a post on SCORE OC about Fatima and Hind's visit to that great small business resource center.  Here's a link to that story if you'd like to learn more about the coop and their post-market travels: http://scoreoc.org/2012/08/03/weaving-success/

*********************************************************************************

----This is a side note deviating from the shout out, but I do have to mention another memory that I have of the town.  Ahermoumou has perhaps one of the biggest souqs (open air produce and flee market) in the region.  People come from the valley, down from the mountains, and the nearby plains to buy and sell all sorts of goods.  Everyone is yelling prices, sheep and goats are bleating, roosters are crowing, chabbi music is blaring, and produce trucks are honking at all times trying to clear a path from the mass of people congregated there.  It's hectic to say the least.

The souq itself is pretty impressive, but out of all the commotion, one character stood out.  This guy had a piece of plywood sitting on some cinder blocks with a huge pile of peanuts spread out over his makeshift table.  What was peculiar was that along with the makeshift table he also had tied a loudspeaker to the top of a wooden pole and had extended the microphone cable to a makeshift headset that he would then use to announce that he had the best peanuts around.

He would broadcast the prices constantly like an auctioneer, every time he made a sale even if it was just a couple of dirham he would announce it, he'd have conversations with his customers on the speaker as well, he would haggle passersby and make wise-cracks publicly, and this went on from early morning until noon nonstop.  It was comical to hear the darija word for peanuts repeatedly, kau-kau.  He'd be yelling out prices in ryals too: rb3in(40) ryal kau kau, miyat (100) ryal kau kau, kau kau ashreen (20), etc.  Basically, every phrase would either start or end with kau kau.  The dude was a character.  If I happen to visit Ahermoumou again, I will try to see if the peanut vendor is there just so I can be part of his routine once again.

Jerusalem - On Holy Ground

So much could be said about the Holy City and I guess a lot of what has been said is probably framed by one's religious fervor or indifference. For many Christians, going to the Holy City is not a requirement of their faith, but many dream of going there. For Muslims, it is recommended that they perform a hajj (pilgrimage) to al-Quds al-Sharif (Arabic name for the City of Jerusalem meaning “The Holy Sanctuary”) or more specifically to the Al-Aqsa Mosque and Dome of the Rock to pray at the site where the Prophet Muhammad, peace be upon him, ascended to heaven. For many Jews, it is the site of the Holy of Holies.  

I've never been big on visiting museums, monuments, statues, and other still-life objects; instead, I've always found it more interesting to observe how people interact with one another, the power dynamics, the social structure, to learn a bit about the history and the expectations of the people, to understand the meaning behind their choice of attire and to get a glimpse of what they value most. So when I walked into the Holy City, I wanted to see what made this city so special, so sought after that epic battles were fought to gain control of it with every group believing that they were "in the right", that the city needed to be rescued or saved from the others, and that it needed to cleansed, restored, and revived under the new group's perceived rightly guided leadership. I thought to myself, "What is it about this city that in the process of reclaiming it from another group drove men to slaughter thousands of others? Was it its geographical location, the surrounding natural resources, or commercial or economic interests? Or was it simply symbolic?"

In my reading of The Bible and that of other religious books, I don't recall any passage mentioning how important Jerusalem was in terms of its geographical location. The New Testament does speak of how Jerusalem once was and to some extent still is a major commercial center in the region. As far as natural resources go, Jerusalem doesn't have a large body of water to draw from, is inland about 60km from the nearest port in Tel Aviv, and relies upon the Mediterranean winter rains to restore some green to the countryside after their hot and dry summers. So if I was to launch a campaign to take over the Holy City (not that I ever would, but hypothetically), I wouldn't have much of an rallying call if I based it simply on geography or economic data, and I am pretty sure when the Jews, Crusaders, and Muslims alike called out the troops that none of them yelled out, “Let us march into the city and take over that commercial center and decent, but not all that great geographical location!” Nah, it was all about taking control of a city that was the site of the Holy Temple, the City of King David, and of King Solomon. To Christians, it was the place where the patriarch of their faith preached the gospel truth, and to Muslims, the City of All The Prophets. The history and events that had transpired in that small enclosed fortress city and the close affinity people felt to the stories that had served as a guide for their lives and gave their lives an identity and meaning were the very thing that motivated them to give up everything and risk their lives.

To this day, I believe that much of that religious zeal still remains. Fortunately, when I visited, the various groups exhibited their passion for their faith peacefully through processions and re-enactments, by reciting holy scriptures at the Wailing/Western Wall, celebrating bar mitzvahs, praying at the Al-Aqsa Mosque, paying homage to the various saints and prophets, retracing the steps where Jesus walked, preached, and later carried his cross on the Via Dolorosa, and visiting the many sanctuaries, chapels, churches, and synagogues.

I saw Muslims visiting the Holy Sepulcher, the place where Jesus was laid until he was resurrected, alongside Eastern Orthodox priests and believers. I walked through the catacombs of the Holy Sepulcher. Some of the bling that adorned the walls of the Holy Sepulcher seemed out of place in this sacred temple, but perhaps the Eastern Orthodox and other Christian groups that share responsibility for the upkeep of the church believe Jesus likes a lot of bling.

I went over to the Wailing/Western Wall and uttered a little prayer with many others who were reciting the Torah. Hassidic Jews with their side-burn dreads, black suit coats and pants, and black, thin-brimmed sombreros, and Jews, it seemed, from all corners of the world were there getting their arms strapped and their heads fitted with a custom-made rubber head-bumping protector before their praying marathon would ensue. The wall's many crevices were stuffed full of snippets of paper. 

Opposite of the Wailing/Western Wall, there was singing, clapping, and ululating as young boys and young men carried scrolls to wooden compartments throughout the entire Wailing/Western Wall. Men and women were segregated, but they interacted and celebrated together. Further down the Western Wall inside the tunnel, older gentlemen sat and recited scriptures. There was a small library that had countless volumes of what I presume to be religious scriptures or commentary from prominent rabbis.

I walked from one end of the city to the other, north to south and east to west, going in and out of the Christian, Muslim, Armenian, and Jewish Quarters. There were countless boutiques selling all sorts of artisana from the various communities that inhabited the city. I really liked the burgundy and black used by Palestinian weavers and the Armenian ceramics was exceptional. I found it odd to see Arabs selling Crusader memorabilia, but maybe they were Christians.

Other stores sold a host of Jewish menorahs, horn trumpets, woodcarvings of the manger, Mary and Baby Jesus were on mugs, t-shirts, and anything imaginable.  There were crosses, Stars of David, and crescent moons of all sizes were everywhere. Most of the bazaars were run by men in pretty much every quarter, who displayed their superb linguistic skills when pitching their products and negotiating prices. I heard them switching from one language to another in seamless fashion using Arabic, Hebrew, English, French, Spanish, and even some Russian. The call to prayer was loud and clear and so was the chime of the church bells.

 It seemed like pilgrims from every corner of the world were there. Some were just walking around like me, a lot were in organized tours, and others were deep into their religious procession stopping at different stages of the Via Dolorosa only to be interrupted by kids and other ambulant vendors attempting to sell them postcards and other memorabilia at every stop.

My only regret in coming to Jerusalem is that I only spent two nights there. While I got to walk through the Holy City and to witness the religious passion displayed by the many acts of faith from the various groups, I did not have a lot of time to talk to people or to get to experience the culture of the various groups and sub-groups that make Jerusalem their home. I was fortunate, though, to find an Israeli couple on Couchsurfing that opened their home and allowed me to stay with them for a couple of nights. They identified themselves as secular Jews. Both of them had traveled to various parts of the world and we shared photos and travel stories, but never spoke about the politics or what being a secular Jew meant.

The couchsurfer and the few locals that I spoke to all had a story to tell about how they or their family had come to Israel. My couchsurfing host was a first generation Israeli whose family had migrated from Argentina. From an early age, his family had spoken Spanish to him so he had a very good grasp of the language. We spoke in Spanish as much as possible and switched to English from time to time. He showed me around town a bit. He took me to the main market in the new city where we had some coffee at one of his favorite cafes.

At the market, you could hear a mix of Arabic and Hebrew, salam wa leikums and shaloms were exchanged. The Mediterranean produce was the main supply, but they also had a great variety of imported tropical fruits.  He then took me to a place that was selling all sorts of delicious fruit shakes from a self-professed medicine man. The shakes were awesome. I asked the medicine man if I could take a picture of him and he obliged, but not before spraying my face with one of his all-natural facial rejuvenation toners. It caught me by surprise. He also pulled my host and sprayed his face as well. He told us to massage our face so the potion would be absorbed faster. The spray felt refreshing, but as the liquid seeped into the corner of my eyes, it began to burn. He told me to keep my eyes shut, he pulled my host next to me, and said that I had good energy and that I had the potential to be a great healer. I thought, “Hmm, I'm unemployed right now. I hadn't thought about being a medicine man...new career path maybe.”

I also met an older gentleman who said he was born near Guercif, Morocco, and that his family had lived there almost their entire life before migrating to Israel. He had a lot of fond childhood memories of Morocco and of Moroccans. He asked me if I enjoyed living there to which I answered, "Eeh, mrra mrra (sometimes)." We communicated in a mix of Moroccan Arabic and English. It was quite a thrill to find another maghribi (Moroccan).

I had a great time in Jerusalem so much so that I hope to return again. I didn't get the chance to couchsurf through Palestine so I hope to do that next time. I think Jerusalem can mean different things to different people and I think a lot of it depends on how closely people feel to their faith. Those individuals that were in the middle of their processions on the Via Dolorosa would squint or close their eyes as they touched every place where Jesus is said to have fallen or stopped, and those that swayed back and forth in prayer in front of the Wailing/Western Wall would probably have a different take on their visit. Possibly during their prayer and recitations they enter a meditative realm that is perhaps giving life to what seems like inanimate buildings, streets and alleys to me. When I showed some of my Jordanian Muslim friends my pictures of the Dome of the Rock, they gasped in admiration. They certainly would tell a different story had they been there. But even if one does not partake of the processions, the energy, the passion, and the devotion of the believers is felt all around. To me, people were the thing that gave the city and all its holy sites their life. Without them, it would be just another city. With them there, I got the sense that I was walking on sacred ground.

-----

http://www.goisrael.com

There are a few books that I was lucky to read in college and on my own that expand on the three Abrahamic faiths and provide more context on the historical significance of Jerusalem.  If you have the chance, pick 'em up at your local library or add them to your personal collection.

    

Introducing Mouhsine Khadira, Woodcarver Extraordinaire

One of my woodcarvers at the Sefrou Artisana finally agreed to have some of his work showcased to a wider audience. He is little apprehensive about publicizing his work out of fear that others could copy his ideas. I find that some of his work is so unique that it would be very difficult for someone to be able to do that, but according to Mouhsine, he has seen it happen with frequency.  He said that he'll go to an artisana expo one year and then see some of his models replicated by other woodcarvers the following year.

Mouhsine is one of the most chill individuals I know. I enjoyed hanging out with him, drinking tea with him in his boutique, and just talking about anything that came to mind.  From my travels through Morocco, I would have to say that out of the countless thuya-woodcarving shops I walked in and out of in Essaouira, one of the biggest woodcarving centers, his creativity and attention to detail are unparalleled. I have had the chance to watch him create a piece from conception. His careful planning and solid execution are admirable.

Mouhsine finally allowed me to post some of his materials because he would like one day to travel abroad to other woodcarving or contemporary art expos. Off the top of my head, I don't know of any expos in the U.S. or in Europe that would welcome his work. If you do, please send them my way. Like many artisans in Morocco, much of their amazing work goes unnoticed. We hope this site will get Mouhsine a little attention, which will hopefully lead to more opportunities in the near future.


The site was created with the intent to promote his work and not necessarily to sell (an e-portfolio of sorts); however, if you're interested in purchasing one of his sculptures, you can contact him directly if you speak French or Arabic or visit his boutique at the Ensemble Artisanal Bab El Mkam in Sefrou.  For more info, please click on the Contactez-moi page .

At the moment, he does not have a catalogue available.  Some of the pieces in Mes Sculptures have names.  You could use those names to inquire about a price.  If you'd like to have an item shipped,   DHL and FedEx service is available, but they run about 750DH a kilo or nearly $100 p/kilo.  Poste Maroc, the national postal service, is fairly reliable and will run about a third of what DHL and FedEx would cost you, but will take 2-3 weeks time to deliver anything and there have been instances where the delivery never arrives at its destination.  For a list of their rates, please visit and search under the "Vos Envois des Messagerie" @ http://www.bam.net.ma


http://www.wix.com/khadira/sculptures

Free website - Powered By Wix.com

P.S. I copied and pasted most of the text on the site from an old brochure that the previous Sefrou PCV made for Mouhsine.  My French is such that I can understand what the brochure is saying, but I can't tell you if it's grammatically correct.  For all you native French speakers, if you see something out of place, please let me know.  I and Mouhsine will be extremely grateful and as we say in Morocco for all good deeds done out of the kindness of your heart, llah yrHm l-walidin (May God bless your parents).