A Big Shout Out to the Adwal Cooperative Representing Ahermoumou

Adwal Coop @ Fes Expo

Last July a couple of amazing ladies from the Adwal Cooperative traveled from Ahermoumou, Morocco, (a.k.a Ribat l-Kheir) to Santa Fe, New Mexico, to participate in the 2012 Santa Fe International Folk Art Market (SFIFAM).  Because I was Spain at the time, I was unable to attend the market, to greet both Fatima and Hind, or to buy any of their products, but I sent a lot of baraka (blessings/luck) their way.  Given SFIFAM's success in raising awareness about their mission, I am confident the cooperative did well in terms of sales and I am certain that both ladies learned a great deal from the business training workshops that the market provides.

Amina Yabis @ Fes Expo

Three years ago I remember helping Mrs. Amina Yabis, the Cherry Buttons Cooperative's president, apply for one of the coveted spots for the 2010 market.  I was a bit nervous translating and writing it out because I knew that a lot was at stake.  A trip to the market would mean that the cooperative would be able to sell their product at a venue that would value their hard work and masterful artistry.  Higher profits would translate to much-needed capital, which is tough to come by in Morocco, and that capital would most likely turn into further investments into the cooperative.  In the case of the Cherry Buttons Coop, that was exactly the case.  Thanks to SFIFAM's ability to bring buyers in direct contact with the coop, the profits from the sale of their great products led to the purchase of more equipment and raw materials and to the construction of their own workshop.

As you can imagine, I breathed a huge sigh of relief when the coop was admitted, and I rejoiced with them when they were finally able to leave the cramped confines of their old leased-out workshop for their new and more spacious home.  SFIFAM's impact can be truly life-changing for the artisans and the community that supports them.  You can read more stories about the SFIFAM impact on their website.    

Getting back to Fatima, Hind, and the Adwal Cooperative, I met both ladies back when I started my Peace Corps tour in 2008 and visited the cooperative on occasion.  Ahermoumou, as the locals call it, was about an hour ride on a small transit van going straight east from Sefrou.  The town itself is pretty ordinary with your typical ville-nouvelle box-like apartment buildings with cafes, bakeries, and hanuts, but the scenery surrounding the small town is absolutely breathtaking.  The town sits on the edge of a plateau where to the north you can see all sorts of farms and sheep grazing on a flat plain extending as far as the eye could see and to the south you drop into a huge valley  lined with rows upon rows of olive trees and farms extending to the edge of a towering Middle Atlas mountain ridge.

Ahermoumou Zlul Valley before the winter rains

Ahermoumou Zlul Valley after the rains

Every time I visited I'd walk over to visit the coop whose building was resting right on the edge of the plateau.  After visiting the coop, I'd spend several minutes staring out into that huge valley trying to capture everything.  I could talk about the valley forever, but this entry is about the Adwal Coop who I'm sure draws inspiration from the scenery that surrounds them, the history of the Amazigh tradition, and the people that make up the community.

Fatima, Hind, and the rest of the cooperative were extremely eager and hungry for opportunities.  Luckily, they got an exceptional volunteer named Lynn Dines, who did everything she could to get the word out about the fabulous handmade textile products they were making and to improve the quality of their products.  Even after Peace Corps service, Lynn continued to collaborate with the coop.

Fatima, Lynn, and me @ 2011 Smithsonian Folklike Festival

Last summer, Fatima took a trip to the U.S. to participate in the 2011 Smithsonian Folklife Festival.  Fatima was part of a group of different artisans from different countries where the Peace Corps has a variety of development projects.  I was fortunate to run into her and Lynn during their visit to DC, and I even got to eat, backstage, some of the homemade couscous Fatima had made as part of her cooking demonstration--that's right, in some circles I get VIP treatment.

So upon hearing that the Adwal Coop would be headed to SFIFAM, I was extremely happy to hear the news.  My hope is that with the gains and contacts they've made that they'll be able to continue to expand their business and in turn help more women acquire a trade that will hopefully help them generate more income for themselves and for the home.

Not only will the town benefit economically, but the sale of their products promotes the preservation of their rich cultural Amazigh heritage.  Recognition and exposure are what a lot of the artisans need.  I am happy that the Adwal Coop was able to get some of that through SFIFAM and through Lynn's efforts.  I applaud all of them for their great work.  Keep it up and I'll continue to send more baraka all yall's ways!!!

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Just recently I saw a post on SCORE OC about Fatima and Hind's visit to that great small business resource center.  Here's a link to that story if you'd like to learn more about the coop and their post-market travels: http://scoreoc.org/2012/08/03/weaving-success/

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----This is a side note deviating from the shout out, but I do have to mention another memory that I have of the town.  Ahermoumou has perhaps one of the biggest souqs (open air produce and flee market) in the region.  People come from the valley, down from the mountains, and the nearby plains to buy and sell all sorts of goods.  Everyone is yelling prices, sheep and goats are bleating, roosters are crowing, chabbi music is blaring, and produce trucks are honking at all times trying to clear a path from the mass of people congregated there.  It's hectic to say the least.

The souq itself is pretty impressive, but out of all the commotion, one character stood out.  This guy had a piece of plywood sitting on some cinder blocks with a huge pile of peanuts spread out over his makeshift table.  What was peculiar was that along with the makeshift table he also had tied a loudspeaker to the top of a wooden pole and had extended the microphone cable to a makeshift headset that he would then use to announce that he had the best peanuts around.

He would broadcast the prices constantly like an auctioneer, every time he made a sale even if it was just a couple of dirham he would announce it, he'd have conversations with his customers on the speaker as well, he would haggle passersby and make wise-cracks publicly, and this went on from early morning until noon nonstop.  It was comical to hear the darija word for peanuts repeatedly, kau-kau.  He'd be yelling out prices in ryals too: rb3in(40) ryal kau kau, miyat (100) ryal kau kau, kau kau ashreen (20), etc.  Basically, every phrase would either start or end with kau kau.  The dude was a character.  If I happen to visit Ahermoumou again, I will try to see if the peanut vendor is there just so I can be part of his routine once again.

Camp GLOW Morocco 2010 Update

Camp GLOW is ON in full force once again for the 4th time since its inception in 2006 adding as we say in Spanish "leña al fuego", wood to the fire, and that fire is the motivation and desire that many young women across Morocco have to gain some economic independence and have more control over their future.

I don't think I mentioned in my previous entries about Camp GLOW about my personal motivation to see the camp succeed.  Part of my impetus comes from personal experience growing up among some very strong and powerful women who happen to be in my immediate family and happened to be living in the developing world.  Shortly after I was born, my father at the young age of 23 with a recently acquired university degree in electrical engineering passed away unexpectedly leaving my mother with me and my three-year-old sister in a foreign country with a foreign language and culture.  My mother suddenly had to provide somehow.  The situation thrusted her out into what was uncharted territory for her.  With the help of church friends, she went on to get her GED and to get a vocational certification in secretarial administration.  With my mother's visa about to expire, we had no choice but to move back to Venezuela where the going got even tougher, but thankfully family was there to offer support. In the machismo-permeated work environment characteristic of many Latin American countries, my mother had to fight even more for work and for the respect of her male bosses.  Another powerful woman was my Aunt Sara who worked extremely hard to get her degree in elementary education, to secure a public school position, and to save money to purchase a home that we all shared.  Both my aunt and my mother owe their strength to my grandmother who taught herself how to read and took on whatever menial job was available to put food on the table for her daughters and for extended family.

In order to get the family through the rough patches, these women had to be entrepreneurial, bold, audacious, resourceful, and innovative.  Being witness to how much these women were able to accomplish in a machismo environment in a developing country, I know that if women can just get the information, the knowledge, the skills, and the support from mentors, they can create the life they wish to live for themselves and for their families.  Also, given life's unpredictability, I believe this knowledge, skills, resourcefulness, and entrepreneurial attitude is not something that these women should gain and develop as a hobby but as a vocation.

Camp GLOW 2010 took over 40 young women from rural villages and small cities from the Middle Atlas Mountains and tried to instill the entrepreneurial spirit and to provide the know-how.  The camp took place from July 25-31 at Mohammedia.  I went to visit on the third day of the camp to chat with Mrs. Amina Yabis, my counterpart and principal organizer, take some shots, and to check-in with the PCVs.  PCV Marian and Rachel were present at the camp serving as camp counselors.  Marian wrote a number of summaries on our Facebook Cause that I'd like to share with you:

Camp GLOW Morocco-Days 1 and 2

After a two-day training of facilitators for Camp GLOW, 45 young women arrived in Sefrou yesterday morning. They piled in the bus rented for the camp and we pulled out of the parking lot. Amina, the lead facilitator popped a CD of Berber music and the fun began. The girls sang along, clapped and soon were in the aisles belly-dancing and shaking it without reservations. Wow, what a great start, no need for an icebreaker! The exuberant singing and dancing held out the entire five-hours to Mohammedia. After arriving at our campsite, everyone had a good night sleep.

This morning began with group exercise on the beach, and after breakfast we began our first session. The campers were split up into four groups and assigned to a facilitator who lead a discussion on attitudes about personality, gender and cultural differences. When the time came for the young ladies to partake in the discussion, they seemed unrecognizable from the group on the bus the day before. It took awhile to get warmed up and encourage some of the more introverted females to participate in the activity. 

As the day went on, the campers began to acclimate to their new environment and roommates. Some of the young women from rural villages had spent their first night away from their family the night before and all were new to guided discussions in which they were invited to share their thoughts, ideas and opinions. After lunch everyone took advantage of the sunny weather and spent a few hours on the beach. The thrill of seeing the ocean (many for the first time ever!) and playing in the waves was a fantastic way to wear down the guardedness inhibiting some of the GLOW Campers; for the first time since the beginning of camp the separate villages began to intermingle. 

After an afternoon session, the evening willl be spent in the dining hall for a dance party that will hopefully rival yesterday's bus ride.

Camp GLOW: Day 3

Women's Empowerment: 5 Steps to Success

GLOW Camp Day 3 started off with a sleepy breakfast following a dancing soiree in the dining hall. The campers perked up when Amina, the lead facilitator lead an energetic discussion about her experience starting and building the Cherry Buttons Cooperative of Sefrou. Her success as an artisan entrepreneur has become known all over Morocco and her cooperative is very active in providing mentorship and training to young women from the region. Amina explained the process of developing an idea into a plan and the process of starting and completing a project, as well as some of the challenges and opportunities she encountered while developing the cooperative selling jellaba buttons.

As Amina concluded her talk, the next speaker arrived from Rabat. Ilham Zhiri, president of the Association of Entrepreneurship for Moroccan Women arrived and led a lively, informative and inspiring discussion. After describing her educational background, challenges and career path towards becoming the Association's president, she outlined the five components that she believed had been crucial components to her success. These steps to success Ilham described are:

1. Self-confidence

2. Self-reliance

3. Positive attitude

4. A solution-oriented mind

5. Self-improvement

As she identified each step she applied each of them to one of more of the challenges faced by women in Morocco. The young women identified some of their own personal challenges and were very curious about specific ways she was able to use these steps to persevere, little by little. Ilham also shared information about Association of Entrepreneurship for Moroccan Women's mentorship program for young women and shared the Association's local and regional contact information. 

One camper, Fatima lives in a very small Berber village called Immouzer Marmoucha with few, if any business opportunities for women. Like many rural women, she comes from a family of skilled weavers. Towards the conclusion of the presentation, Fatima slipped off to her room and returned with three beautifully hand-woven traditional Berber pillows. She presented them to Ilham and described her goal of selling them in the city nearest to her hometown. It was a truly inspirational moment for both the camp facilitators and the participants. 

The young women walked to lunch glowing with encouragement and inspiration. Three of the ladies from my own site asked me to help them with their projects once they had returned from camp- What a great day!!

For many of the camp participants, it was the first time they had met a highly successful Moroccan woman, and for others the first time they had been told that developing self-confidence is an important part of achieving one's goals. 

Girls Leading Our World! Thank you Ilham, Amina, the Association of Entrepreneurship for Moroccan Women and the Cherry Buttons Cooperative!

Camp GLOW: Day 4 

Well, here we are already halfway through Camp GLOW! What a wonderful three days it has been getting to know the forty-four young women who have been working hard this week. 

This morning Camp GLOW was all about business. As a follow-up to the session led by Amina yesterday about building and developing a business, the campers spent the morning brainstorming business ideas in small groups and writing a business plan. Towards the conclusion of the morning session, each group presented their business plan and answered questions from staff and participants about the specifics of their ideas. The presentations were quite impressive and thorough; even more impressive were the creative ideas of each group. The project ideas included: a milk cooperative, patisserie, beauty salon specializing in weddings, cultural guesthouse, and an olive cooperative. 

Following lunch and an hour of swimming, the participants re-grouped for a presentation by an advocate of the newly passed Mudawana or Family Law of Morocco. Passed in 2005 by King Mohammed VI, the law grants women more rights within marriage and takes steps towards abolishing the patriarchal family. Some of the important changes mandated by the law include:

- The legal obligation to obtain a divorce from a secular court (vs. a letter from a religious official) 

- The parent who keeps custody of the children also keeps the house. 

- The legal age of marriage is 18 instead of 15. 

- Sexual harassment is an offense punished by law. 

- Polygamy, while still allowed, became more difficult under the new Mudawana in 2003

The advocate fielded questions from the participants and provided information on the remaining challenges within Morocco's legal system that may inhibit the enforcement of the code. These challenges, she said, are especially present in rural regions. Despite Mudawana's limitations, the participants will be able to take their knowledge of the new Family Law back to their hometowns, perhaps further empowering the women with knowledge about their legal entitlements.

In all, the camp had five full days of activities.  A range of subjects were covered dealing with health and hygiene, women's rights, and environmental stewardship, but the main focus was on entrepreneurship.  With the help of the U.S. Embassy staff who provided the organizing NGO, the Golden Buttons Association, with a number of special speakers comprising of some remarkable women business owners and high-ranking public servants, the young girls heard personal accounts of the challenges those women overcame and their keys to success.  The brainstorming of business ideas was led by Mrs. Amina Yabis, my counterpart, who just three days prior to the camp beginning had arrived from the U.S. after attending for the second consecutive time the Santa Fe International Folk Art Market.  Although I was not at the event to see her speak, I am sure she spoke frankly as I've seen her do in many instances about the need for women to seek more than what has been planned for them, to continue to learn, to get the recognition for their work, and to give back to those in need.

Camp GLOW is due to continue on through the fall and spring.  Because of a large grant the association received from the U.S. Embassy to cover the main summer camp, all the individual donations sent to the High Atlas Foundation totaling close to $1,200 will be used to hold 2-3 follow-up events in the Middle Atlas region.  We are hoping that we can leverage those funds with funding from municipalities, Peace Corps funding opportunities, or from other NGOs to be able to invite a large number of women.  A number of young ladies dropped out at the last second or were not allowed to leave their villages for whatever reason so we hope that with the excess funds, we will be able to take Camp GLOW to them.

I want to thank everyone who read my blog and donated to Camp GLOW.  I only posted a few of the pictures.  My counterpart and the PCVs took a whole lot more and will likely post them soon.  I will update the web album posted on the Cherry Buttons Coop site as soon as they are made available.  More information regarding the follow-up events will be forthcoming.  Congrats to all! Way to go GLOW!

The Cherry Buttons Coop of Sefrou, Morocco, Is One of Ten Coops To Be Showcased at The Museum of International Folk Art

The Museum of International Folk Art just posted a news release listing the ten cooperatives that will be part of the upcoming exhibition titled Empowering Women: Artisan Cooperatives That Transform Communities. The Cherry Buttons Cooperative of Sefrou, Morocco, is honored to be part of a remarkable group of cooperatives that are making a difference in their respective communities. Amina Yabis, the cooperative's president, said that she is looking forward to sharing her story and learning from others.

Amina's desire to learn was one of the main reasons why I decided to work with her coop.  When other associations or cooperatives approached me for money or equipment, she asked me to help her improve the marketing of her coop.  She felt that new ideas and new connections would be worth more than any grant I could bring.  She is well aware of the Peace Corps goals, which are more about providing new ideas and technical training rather than hard dollars.

The first volunteer Amina worked with back in 2000 provided organizational development assistance that helped her association and cooperative take root.  Another volunteer came shortly thereafter and helped her streamline her production and diversify her product line.  Later, a group of volunteers from the region pitched an idea of a young girl's empowerment camp and Camp GLOW (Girls Leading Our World) was born.

When I arrived nearly two years ago with my broken Arabic and unsure as to what I would do or who I would be working with, Amina welcomed me to her home, introduced me to her family, friends, coop members, and invited me to her home numerous times for some hearty home-cooked meals.   She made me feel at ease and her family made me feel as another member of the family.  Also, it did not matter that my attempts at Arabic sounded like gibberish.  If we needed to speak in a mishmash of French and Arabic, then that's what we would do.  Communication was the goal whether it was verbally or non-verbally.  That's the true essence of what we Peace Corps volunteers call a sympathetic interlocutor.

Over the last year, we set out to improve the marketing of her coop.  We set up a website/blog prior to her trip to the Santa Fe International Folk Art Market (SFIFAM) last year, http://cherrybuttonscoop.wordpress.com.  Some of my friends from the U.S. and Europe traveling through Morocco as well as other PCVs passing through Morocco´s shamal (north) came to take professional photographs of her products and her coop.  Fouzia Chkar, a superb translator by trade, worked with me to produce the French language version of the coop' website, http://boutonsdecerises.wordpress.com.  We engaged in a number of product development exchanges with U.S. textile vendors that have not panned out as of yet, but have taught us a great deal about what other markets are seeking and what we need to do before proceeding with any major exporting opportunity.  A product catalogue is in the works.  I will also begin training a few cooperative members on the basics of digital photography, Wordpress web development, customer service, and marketing.  Inchallah (God willing), before I take off late this year and hand over projects to the next volunteer, the cooperative will be able to launch their catalogue, maintain it and update it, post updates on the blog section of their site, and begin to generate domestic as well as international sales.

This invitation to the museum exhibition is a testament to the hard work of Amina Yabis and the ladies of the cooperative.  It all began with an idea to bring equity to the marketplace for the women of the Sefrou region.  The women were the primary producers of a fine handicraft, but middlemen rather than the women were the primary beneficiaries.  In just over ten years, it has opened many doors of opportunity for many women who have come to her cooperative to learn to weave on a variety of looms, to dye wool, and have benefited from the exchange of ideas in other Peace Corps and NGO-sponsored workshops.  With the skills and a renewed sense of confidence, Amina and several coop members have ventured out of the home and traveled hundreds of miles to major craft fairs in Marrakesh, Casablanca, and Fez.  Today, the coop is considered a model women's cooperative in Morocco and is showcased as such by the Regional Delegation of Artisana of Sefrou.

I want to thank the many volunteers, foundations, government and non-governmental organizations, individual donors, and the amazing staff of the Santa Fe International Folk Art Market and the Museum of International Folk Art that have given so much of their time and resources to create these amazing opportunities.  A big thanks to Dr. Suzanne Seriff for her patience in working with Amina and me and for her dedication to the project.  Thanks to all.

Please take a moment to read through the museum's latest release for more information on the extraordinary stories that will be told at the museum's exhibition opening.

Museum of International Folk Art

The ten women's cooperatives in the exhibition

EMPOWERING WOMEN: ARTISAN COOPERATIVES THAT TRANSFORM COMMUNITIES

(Santa Fe, NM, June 11, 2010)-Ten women's artisan cooperatives will be represented in the Museum of International Folk Art's Gallery of Conscience inaugural exhibition, Empowering Women. These co-ops are from Swaziland, South Africa, Nepal, Lao PDR, India, Peru, Bolivia, Morocco, Kenya, and Rwanda. You may read more about the exhibition here.

Swaziland: Phez'kwemkhono Bomake-Ncheka Cooperative

Today more than 50 local women work in the cooperative making baskets to earn money for their families and to provide support for the community's many AIDS orphans. Their earnings have transformed the lives of hundreds of AIDS orphans funding education, clothing, a soup kitchen, medicine, home-base care for the bedridden, and hospital services.

South Africa: Mapula Embroidery Project

With embroidery members of this collective call attention to the joys and hardships of their homeland. Scenes range from the nostalgic depicting animals and village life to current issues such as crime, AIDS, unemployment, to alcohol addiction. Maria Rengane, founder of the Mapula (Mother of Rain) Embroidery Project said; "I would like to spend all of the years of my life helping communities do things like this project for themselves. This is how you build a strong successful nation."

Nepal: Janakpur Women's Development Center

The women of the Mhathili culture were renowned for painting designs on the mud walls of their village homes for weddings, festivals, and other special occasions. When Claire Burkett, a New England college graduate arrived in the Nepalese lowlands in 1989, she thought if the women painted their beautiful, spontaneous images onto handmade paper, they could be sold to an outside market, and increase their socio-economic status. Today, more than forty women travel daily to the Janakpur Center, a huge step for women who were not allowed to leave their homes.

Lao PDR: OckPopTok

Ten years ago this coop was founded by a London fashion photographer and the daughter of a master weaver from the Mekong region of Lao Peoples Democratic Republic. OckPopTok means "East Meets West." OckPopTok has grown from a one-room weaving studio for local weavers to an internationally recognized heritage destination, gallery, retreat center and women's weaving collaborative for more than 200 artisans in three provinces and seven villages. This cooperative is as likely to sell wall hangings inspired by Mark Rothko as the traditional skirts woven with Laotian motifs.

India: Self-Employed Women's Association Trade Facilitation Center

SEWA includes more than 3,500 artisan shareholders in 80 villages in India's western state of Gujarat. The women - all skilled home-based embroidery and textile artisans - are the producers, managers, and owners of their collective livelihood. The women run every phase of the business and their success has translated into building a legacy of respect where previously they were known either by their father's or husband's name and are now known by their given name - part of the tradition these women want to pass on for their daughters.

Peru: Centro de Textiles Tradicionales del Cusco

Hand-woven textiles in the Peruvian Andes are an important social and ethnic marker and a significant part of the cultural heritage of the region. Nilda Callanaupa, granddaughter of a master weaver who herself was weaving by age seven, founded this coop in 2005 to preserve traditions that were dying out. Today the CTTC is in nine regions of Peru, each supporting its own cooperative structure and a state-of-the-art museum of Andean textiles and a weaving training center, the CTTC in Cusco has become a destination for tourists and community members alike.

Bolivia: Cheque Oitedie Cooperative

The 45 women in this cooperative plant and harvest the bromeliad and produce and market hand-woven and dyed fiber bags to an international market. The group's sales amount to more than 60% of the total community income and now they manage a collective bank account for the first time.

Morocco: Women's Button Cooperative of Sefrou

Amina Yabis, a typical Moroccan Muslim housewife and mother of four boys ran unsuccessfully for public office in 1997. This left her with a clear realization: women needed first to have access to the cash economy to be successful in public life. Over the next few years Amina organized more than 400 women from her province into a craft association called Golden Buttons. Economic success led to the formation in 2000 of the Women's Button Cooperative of Sefrou, a for-profit cooperative that was the first of its kind organized by women. The cooperative has ventured into other crafts and training programs to expand opportunities for Moroccan women for successful engagement in public life.

Kenya: Umoja Uaso Women's Group

The beginning of the Umoja Uaso Women's Group in Kenya was not about art. It was about survival. Rebecca Lolosoli and 16 other home-less women founded the village of Umoja Uaso in 1990 as a refuge fro Samburu women who ere victims of rape, beatings, forced marriage, genital cutting, and other violent domestic crimes. Umoja, which means "unity" is now a safe have for women and girls fleeing abuse. The women of Umoja sell their tribe's elaborately beaded jewelry and crafts, both traditional and contemporary, to provide for themselves and their children. They have established a sickness and disability fund, a community center, and a school for their children.

Rwanda: Gahaya Links Cooperative

In 100 days of explosive ethnic violence in 1994, Rwandan Hutus murdered some one million Tutsis and moderate Hutus, leving hundreds of thousands of widows and orphans. Ephigenia Mukantabana lost 65 family members but has forgiven her family's killer and now works side-by-side the imprisoned man's wife as fellow members of a basket-weaving cooperative. Beginning with 20 women the company has now grown to a network of more than 4,000 weavers across the country, organized into 52 cooperatives. Ephigenia credits teaching her art to both Hutus and Tutsis as the balm that restored her shattered life. She says; "Art heals the hopeless soul. Weaving is hope for tomorrow."

Media Contacts

Suzanne Seriff, Ph.D
Sr. Lecturer, Dept. of Anthropology,
University of Texas at Austin
Guest Curator, "Empowering Women: Artisan Cooperatives that Transform Communities"
seriff@aol.com
512 459-3990

Steve Cantrell, PR Manager

505-476-1144

505-310-3539 - cell

steve.cantrell@state.nm.us

steve.cantrell@state.nm.us

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The Museum of International Folk Art houses the world's largest collection of international folk art, with the ongoing exhibition Multiple Visions: A Common Bond in the Girard Wing. Changing and traveling exhibitions are offered in the Bartlett Wing and exhibitions highlighting textiles are featured the Neutrogena Wing.  Lloyd's Treasure Chestoffers visitors interactive displays about collections and how museums care for collections. 

Empowering Women: Artisan Cooperatives That Transform Communities

More good news to pass along. On June 29, Amina Yabis heads off to America to take part in the opening of an exhibition on July 4 titled Empowering Women: Artisan Cooperatives That Transform Communities at the Museum of International Folk Art, and then will participate in the 7th annual Santa Fe International Folk Art Market from July 9-11.

Over the last couple of months, Amina and I have been in touch with the museum curators sending photographs and quotes for the exhibit. We had a little difficulty getting the right shots at first. Fortunately a couple of friends who happen to be avid photographers came to visit me from Spain and as I do with all my guests, I put them to work. They took some marvelous pictures of the women of the cooperative. The museum was pleased with the collection and selected a few of the shots so big shot-outs to my friends Lisa Anaya and Oriol Llados for their contribution. 

Once again another big "THANK YOU" to RPCV Gregg Johnson for his help in putting the application packet together back in October of last year for admission to the Santa Fe International Folk Art Market. The Cherry Buttons Cooperative received their invitation in January and in February we sent all the forms to confirm her participation. This time around the coop will have a full table displaying Sefrou's famous hand-woven buttons, button necklaces, Moroccan slippers adorned with buttons, and their multi-color scarves and natural dye chales. If you're in the neighborhood, I invite you to drop by and also to drop some dollars at her stand. 

What Amina Yabis has done with the cooperative is truly remarkable. In just ten years, the cooperative has grown from 10 to over 40 members, provides steady employment for a number of women, welcomes new weaving apprentices every year, provides natural dye trainings throughout the country, and travels to expos all over Morocco, Europe, and the U.S. Also, this year the coop's sister NGO, the Golden Buttons Association, will be holding it's 4th Camp GLOW (Girls Leading Our World) in July. Amina is grateful for the support of Peace Corps volunteers, PCV families and RPCV groups who have supported Camp GLOW, partner NGOs like the High Atlas Foundation, Maiwa Foundation, the Santa Fe Intl. Folk Art Market who through their skillful fundraising financed Amina's first trip last year, and is of course grateful to her family who has pitched in with the cooking and housework to enable her to carry out her work.

Please take a moment to read through the museum's official press release on the opening of the exhibit and if you can, pass it along to your friends.

FOR IMMEDIATE RELEASE
May 18, 2010

MEDIA CONTACT
Steve Cantrell
505-476-1144

A quiet revolution is taking place around the world led by women artisan cooperatives. Taking the initiative to collectively produce, manage, and market their crafts, they have enriched their lives and become powerful forces in their communities. On July 4, 2010 the Museum of International Folk Art inaugurates its’ “Gallery of Conscience,” a space dedicated to exploring contemporary issues affecting folk art production and consumption.

Empowering Women: Artisan Cooperatives That Transform Communities kicks off the first annual International Folk Arts Week – a week of demonstrations, lectures, folk music, performances, and other programs held in conjunction with the Santa Fe International Folk Art Market running July 9 through July 11, 2010.

Focusing on ten cooperatives that illustrate how the power of such grassroots collaborations transform women’s lives, the exhibit brings together first person quotes, stellar photos, and stunning examples of the cooperatives’ handmade traditional arts to tell stories of how women folk artists are working cooperatively to:

• Preserve and reinvigorate their traditional arts

• Generate steady livelihoods for their families

• Give back to their communities

• Become leaders in public life

• Overcome domestic violence

• Develop literacy programs for themselves and their children

• Heal the traumas of war

• Sustain their natural environments

• Save for the Future

The featured cooperatives are drawn from three continents and ten countries including India, Nepal, Swaziland, South Africa, Rwanda, Kenya, Bolivia, Lao PDR, Peru and Morocco. Featured folk arts include embroidered story cloths, hand dyed sisal baskets, beaded neck collars, hand carded and dyed wool weavings, cultivated bromeliad bags, and folk paintings of village life.

“As the largest folk art museum in the world we have a responsibility to create a forum to discuss current issues that folk artists are facing around the world. This ‘Gallery of Conscience’ will be devoted to the examination of issues that threaten the survival of the traditional arts, bringing them to the attention of our visitors,” says Marsha Bol, Director of the Museum of International Folk Art. “We intend to address, over the course of the next few years, such issues as: the ecological implications of the acquisition of materials used in producing folk arts, the impact of political conflict and war on folk arts, and various economic and social issues that threaten to disrupt folk arts. We will also exhibit examples of successful solutions to such circumstances.”

There is a strong connection between this exhibition and the Santa Fe International Folk Art Market which has; “…always [been] a supporter of cooperatives, recognizing their power to bring both cultural and economic sustainability to communities,” said Folk Art Market Director Charlene Cerny, “Most of the cooperatives at the Market involve women.”

When anthropologist Dr. Suzanne Seriff was asked to guest curate an exhibition on women’s artisan cooperatives at the Museum of International Folk Art she had a unique perspective as head of the Folk Art Market’s Selection Committee. Seriff was; “…struck by the large numbers of women's cooperatives applying to the Market, and their incredible stories how working collaboratively changed their lives. In this exhibition I wanted to bring some of these larger stories to the public, to give the women a chance to speak for themselves—in their own words about their work and their lives and how women all over the world are improving their lives, families and communities with the power of cooperatives."

Nicholas Kristof recently wrote in the New York Times how these women’s artisan cooperatives are change agents in the developing world. One Moroccan woman teaches a village to read. An embroideress from Gujarat takes out a loan for the first time at the local bank. A Hutu woman from Rwanda works side by side with a Tutsi to make the peace baskets that are working to heal their war-torn country. In Swaziland, the village women use profits from the sale of their handwoven sisal baskets to feed and educate the hundreds of children in their village orphaned from AIDS. In Bolivia, displaced Ayorean women learn to cultivate the bromiliad plants that were once native to their jungle habitat and from which they weave their native dress and hand dyed bags. Women artisans from all over the world are using the power of artisan cooperatives to reach new markets and transform their lives.

Two representatives from each cooperative featured in the exhibit will participate in a full week of demonstrations, discussions, lectures, and artist-led exhibit tours beginning with a facilitated roundtable discussion with the curator during the opening on July 4, 2010 from 2:00 to 4:00 p.m. The opening will be hosted by the Women’s Board of the Museum of New Mexico from 1:30 to 3:30 p.m.

Empowering Women: Artisan Cooperatives That Transform Communities runs July 4, 2010 through January 2, 2011.

Camp GLOW 2010 - Girls Leading Our World - Join Us in Saving the World!!!

Saving the world is actually easier than it seems.  For I don't know how long, the answer has been staring at me, at us, and itself, but because of tradition, culture, misguided and/or misinterpreted religious doctrine, and perhaps ego from some, the answer has been neglected and in some cases suppressed.  The answer is women.  Women have the power to transform communities, but they need a helping hand.

In my one year and a half of Peace Corps service, I have witnessed an amazing transformation in my community.  I speak of the work of my Moroccan counterpart and entrepreneur extraordinaire, Mrs. Amina Yabis who just ten years ago thought to herself that it wasn't right that the women of Sefrou, makers of some of the finest djellaba buttons in all of Morocco, gained so little from the sale of their handicraft.  In an effort to counter the middlemen, Amina and a group of women decided to take the leap of faith and form a cooperative with the goal of taking ownership of their handicraft.  With the help of Peace Corps volunteers, Amina and nine other women wrote the bylaws and secured a micro-credit loan, and just like that, the Cherry Buttons Cooperative was born.  As the coop gained notoriety for its distinctive selection of buttons, the coop began to grow.  Another volunteer arrived and helped the coop diversify its product line by providing weaving and other professional development training.  Then I arrived and began working with Amina and a former volunteer to help the coop secure a spot in the 2009 Santa Fe International Folk Art Market in Santa Fe, New Mexico.  She went, sold nearly everything in dollars, and came back with a good chunk of capital that was then applied towards the construction of a building for the cooperative.  In March of 2010, the cooperative moved all their looms to their new center and celebrated the completion of their new home.

The reason I share this story is to demonstrate that it only takes one person who is hungry and motivated to unite others, demand change, and effect change in their community.  Ten years ago, the cooperative was just an idea.  Today it has nearly 40 members, a handful of apprentices every year, provides steady employment for a number of women, produces quality products, travels all around Morocco showcasing its work, and is once again invited to participate in the Santa Fe International Folk Art Market for 2010.  

Amina believes there are many young women out there who just need the information, some start-up resources, and a support network to develop the next big enterprise.  One way by which to provide the training and empower young women is through her coop's sister association's annual Camp GLOW (Girls Leading Our World). The camp is a week-long event that brings health professionals, lawyers, star athletes, Peace Corps volunteers, and business entrepreneurs under one roof to encourage young rural women to break the cycle of dependency and to take control of their future. By exposing the young women to successful role models and by engaging in dialogue with community leaders, the young women begin to formulate ideas of what they could become. The camp is a place to exchange ideas, to network, and to build a larger support network.

One former participant was Najoua Ammzon, a 20-year old high school graduate from the small village of Tafijirt, Morocco. Prior to Camp GLOW, Najoua was unemployed and lived with her parents in her village. But after being inspired by Amina, Najoua decided that she had a lot of potential and could never return to sitting at home in her village, nor would she be happy if she simply married and became a housewife. Najoua decided to move to Sefrou to live with relatives to continue her studies so that she could, in the future, start a small business project running a teleboutique or a cyber café. She began to take French and English classes as well as study computer science and handicrafts such as knitting and embroidery. She also now regularly visits and networks with Camp GLOW facilitators who work as artisans in Sefrou taking advantage of local workshops and trainings to improve her job skills.

Najoua is just one of many examples of participants who are on their way to breaking the cycle of dependency.  Her bold move and that of many others has the potential to save the world.  You may ask how that could be.  How could Najoua's plans, for instance, to continue her studies have such an impact? When asked this question, I point to the work of Nobel Prize winning economist Amartya Sen who in his book titled Development as Freedom said that increasing the literacy of women has the effect of reducing infant mortality, reducing the overall number of childbirths, increasing life expectancy, improving the quality of life, expanding the overall economy, and creating a more representative democracy.  In a country where nearly 60% of the female population is illiterate, the need is immeasurable.  Camp GLOW coordinators and camp counselors are full believers that young rural women given the information and support will seek out opportunities that will improve their livelihood, that of their family, and that of their entire community.

So how can you help?  I and a number of Peace Corps volunteers are fundraising on behalf of the association for this year's Camp GLOW.  The camp is set to take place July 25-31.  Approximately 50 campers coming from some of the most remote villages from the Middle Atlas Mountains will gather in Temara near Morocco's capital of Rabat.  Funding for the camp is coming from multiple sources.  AIDS awareness funds, donations from partner organizations, and in-kind gifts will reduce the costs of the camp, but individual donations from you are key in making this camp possible.

Fortunately, the High Atlas Foundation (HAF), a 501(c)(3) organization founded by former Peace Corps volunteers that invests in the growth of small communities across Morocco, has offered to process and transfer all donations from U.S. donors to Morocco free-of-charge.

To donate online, simply click: http://www.highatlasfoundation.org/donate (Go to "make secure donation" in the middle).  Afterwards, VERY IMPORTANT, please send a quick email to haf@highatlasfoundation.org to let them know that your donation is for Camp GLOW.  HAF is a U.S. 501c3 nonprofit organization and will send receipts for tax purposes to all donors.

Given that HAF is donating their time in processing donations for us, I strongly urge you to use the online option.  I donated online and found the process to be super easy.  Any size donation is welcomed.  Just to give you an idea of how far your dollar can go in Morocco, an $85 donation covers nearly all expenses for one young woman for the entire week-long camp.

If you would like to contribute via snail mail, you can do so by making your check out to "High Atlas Foundation" and indicate in the check memo that it is for Camp GLOW (It is extremely important to make note of that on the check so as not to confuse your donation for Camp GLOW with a donation to the High Atlas Foundation)

Please mail your check to:

High Atlas Foundation
Park West Station
PO Box 21081
New York, NY 10025

Because this is a volunteer-run camp from both Peace Corps volunteers and the Golden Buttons Association, 100% of all donations go straight to program expenses.  There is no overhead whatsoever.

I want to thank you for taking the time to follow my blog and for supporting me throughout my Peace Corps experience.  I hope I can count on your support once again.  

I also want to thank everyone who joined the Camp GLOW (Girls Leading Our World) Morocco Cause on Facebook.  If you have yet to join, I invite you to do so: http://www.causes.com/causes/461569.  Thank you in advance for your donation.  The HAF is planning on sending us an update on June 1st of our total donations.  If you can, please donate by then.

Thank you very much for helping me, my fellow Peace Corps volunteers, and our Moroccan friends save the world.  

Button-Mania in Morocco

Sefrou hand-knotted buttons

Sefrou--Morocco is going crazy (Hmq as they say in Moroccan Arabic) over hand-knotted buttons. It's all the rage. It's mayhem & pandemonium wherever you go. Thankfully, a cooperative of about 40 women and many families living in some of the most remote areas of the country have responded to the call for buttons and are producing them at an alarming rate in order to dispel any notion that there are not enough buttons in the market.

In a move to quell some of the fears in foreign markets, a partnership between the Santa Fe International Folk Art Market and the W.K. Kellogg Foundation was struck to bring one of the leading figures in the handmade button-making industry, Amina Yabis, President of the Coopérative Artisanale Féminine des Boutons en Soie 'Cerises', also known as the Cherry Buttons Cooperative, to their market, taking place July 11-12 in beautiful Santa Fe, New Mexico.

Amina Yabis at Fez Artisana Expo

The cooperative is taking an ample supply of buttons that will be available for purchase. She will also be holding several button-making demonstrations at the event. If you're in the neighborhood, I invite you to drop by and get in on one of the hottest trends in the country. You can also visit the cooperative's site, http://boutonsdecerises.wordpress.com, to view a small sample of buttons and other products adorned with her buttons, but you will not be able to buy just yet. Reports from anonymous sources who did not disclose their names because of the sensitive nature of the situation have said that ordering from the web may be available upon the return of the cooperative's president in late August.

If I had to write a press release for the cooperative, that's exactly how I would do it.  Granted the rush for buttons might be a bit exaggerated and global markets are not in disarray over the imbalance in the supply and demand of hand-knotted buttons, but I do think the product is one of a kind and like many things produced by many artisans here in Morocco, all that's needed is a bit of recognition and marketing and their artistry would be in high demand.

Along with this press release, I have worked with the cooperative to create a website/blog that tells the cooperative's story.  It's been a work in progress for quite some time so it's nice to see it up and running. Just imagine getting all the info for a site in two languages that you can half speak. Many of the photos came from a guest photographer all the way from Argentina that decided to help the cooperative during her short visit to Sefrou. Thank you very much Jimena for the shots and thank you, Mr. Gregg Johnson, RPCV Morocco, for providing a lot of the history and for continuing to assist the cooperative at the market.

Sometimes it does feel as if the whole city is caught up in button-making. As I walk around town in the morning and afternoon, I see many women sitting just beyond their front door with a small basket, a small spindle, and some thread sewing buttons at remarkable speeds.  In the evenings, small groups of women gather at the city's main plaza to chat it up and to weave buttons.  At night, as the late-night dinner cooks in either a tagine(Moroccan cone-shaped crock pot) or the pressure cooker, they continue to wind the intricate patterns into the tiniest of buttons. In the case of my host family, all my host siblings even as young as 5 years old were weaving the buttons. So in a way at least for Sefrou, it is pandemonium.  My hope is that the pandemonium spreads to the U.S. and other areas where the artistry will be recognized and valued, which in turn would improve the livelihood of all involved in the button-making mayhem.